Unlike the AdWords Search Network, which triggers users when they’re searching for a product or service, the GDN helps you to capture the attention of users across websites that indirectly relate to your product or service. And it’s not just websites, but YouTube videos, Gmail accounts, mobile sites and apps too. What you’re essentially doing is getting users to think about your brand early, during their purchase decision process, so that when they’re ready to buy you’ll naturally be top of mind.
Display advertising uses a combination of text, image, video and rich media to create visually appealing ads. It’s all about the execution and what’s going to grab the users’ attention.
Our inhouse Adwords specialists are performance driven, so you can expect nothing but the best from a Google partner. We’ll match your ads to users based on their interests to ensure they receive the right message at the right time, with the intent of piquing their curiosity, generating brand exposure and attracting more leads.
Advertising on the GDN is great if you’re looking to expand your online presence and:
- Promote brand awareness
- Sell a product or service that generally doesn’t result in an immediate purchase
- Sell luxurious or eye catching products/ services